The vitality of China's county-level consumer market is surging
hit：1151 date：2026-03-08
The vitality of China's county-level consumer market is surging
A sound county-level commercial system plays an important role in promoting consumption and driving economic growth. Since the beginning of this year, the upgrading of county-level commercial infrastructure has accelerated, logistics and distribution efficiency has continued to improve, and the scale of county-level consumption has further expanded, demonstrating strong vitality.
In Longchang, Neijiang, Sichuan, this newly opened characteristic commercial district covers various popular new consumption scenes and formats, attracting many tourists to listen to Sichuan opera, watch acrobatics, and enjoy delicious food.
In Yangshuo County, Guilin, a duty-free tourist shopping city covering an area of over 100000 square meters welcomes visitors with over 500 well-known brands settled in.
This year, Guangxi will focus on the construction and renovation of commercial infrastructure such as 19 county-level commercial centers and logistics distribution centers.
According to data from the Ministry of Commerce, from 2023 to now, a total of 2628 comprehensive commercial and trade service centers in county towns, 13391 township commercial and trade centers, and 138000 village level convenience stores have been built and renovated nationwide.
Along with the upgrading of county-level commercial infrastructure, the efficiency of county-level logistics and distribution continues to improve. In Chongyang County, Xianning, Hubei Province, this year, local delivery routes have been set up based on 5G technology to achieve "village to village connectivity" for unmanned delivery vehicles.
At present, there are over 100 million express packages entering and leaving rural areas every day in China, and about one-third of the counties have achieved "same day delivery" for express delivery. By 2024, the rural online retail sales will reach 2.56 trillion yuan, a year-on-year increase of 6.4%. According to data from the National Bureau of Statistics, the retail sales of consumer goods in rural areas increased by 4.6% year-on-year in the first two months of this year, with a growth rate 0.8 percentage points higher than that in urban areas. The growth rate of retail sales of consumer goods in rural areas has been higher than that in urban areas for 38 consecutive months.
